The Performance Marketing Specialist will be responsible for planning, implementing, and optimising performance marketing campaigns to drive customer acquisition, increase conversions, and maximise ROI across multiple regions. This role covers both web and app user acquisition across paid search & paid social.

1. Plan, execute and optimise performance marketing campaigns across a number of platforms and channels including Google, Apple Search Ads, Meta & Reddit,to drive qualified traffic, increase conversions, and meet performance goals.
2. Monitor campaign performance, interpret data, and identify trends and insights to continuously improve campaign effectiveness.
3. Conduct in-depth keyword research, competitor analysis, and audience targeting to identify opportunities for campaign optimisation and growth.
4. Identifying areas of improvement including keyword research, bid management, ad copy optimisation, ad extensions, targeting, landing page optimisation, etc. 
5. Track, analyse, and report on key performance metrics, providing regular updates to stakeholders on campaign performance and recommendations for optimization.

1. 1-2 years of performance media experience managing large scale campaigns across both search and social. 
2. Strong knowledge of paid platforms and tracking tools (Google Ads, Bing Ads, Apple Search Ads, Meta, Google Analytics, Adjust experience is a plus).
3. Performance-oriented, able to understand, analyse, report, and optimise on ROAS. Strong aptitude for numerical detail and advanced Excel skills.
4. Strong communication skills, ability to connect easily with variety of stakeholders and partners.
5. Great attention to detail and a methodical approach to work.